Developed a comprehensive Social Media Marketing course designed specifically for stylists to enhance their ability to promote themselves and showcase their craft effectively online. By conducting a thorough content needs analysis, I outlined and structured the course to address the unique challenges and opportunities stylists face in leveraging social media platforms. Collaborating closely with subject matter experts (SMEs) from the life sciences field, I guided the development of draft content and ensured its relevance to the target audience. Throughout the design process, I applied proven learning principles and instructional design theories to create engaging and impactful online learning experiences. This course equips stylists with practical strategies for building their online presence, growing their client base, and establishing their brand identity. The training aligns with clear learner outcomes, ensuring participants gain the skills and confidence needed to successfully market themselves in the digital space.